Baby you are firework

I’ve been thinking, reading through another Obama’s speech, that to work in PR you have to be aware and constantly aware of millions of tiny ephemeral things. Quite often those ideas, airs of the time, are themselves created by the communications people… But still, if you want to have your story scooped up, you need to have it well woven into the general plot, general cacophony. However it is getting more and more difficult to talk seriously, call things by it’s name. And sometimes, you are obliged to also learn to read backwards…

I am talking about this speech:
http://www.whitehouse.gov/photos-and-video/video/2011/04/02/weekly-address-gas-prices-energy-security

To address the energy security problem you may want first to draw the key points of the problem and then go on to talk in detail about the innovation plan. Every plan has a budget behind it, vice versa, if there is no budget, then your plan is more a call for a plan or a blueprint (that’s just a marginal note).

As the official statement points out, “In his weekly address, President Obama discussed his strategy to reduce our dependence on foreign oil and secure our nation’s energy future”.

However, as we read on, the problem is reduced to the fact that the rising price of gas hits families and businesses. Whereas, “dependence on foreign oil” can have more aspects to discuss...

Ok. We move on. In order to face this problem, presidential blueprint suggests to increase home oil-exploration (“Drill, baby, drill”, which was actually mocked at in an earlier speech) and to develop programs for better fuels and better efficiency of the existing vehicles.

Question #1: If we are talking about non-renewable resources, and there is no shortage of oil right now, why is gas price going up? Ok, that is a subject of an interesting dissertation… We will just note, that the stated problem is not addressed directly.

Indeed, the suggested measures will lessen the country’s dependence on export. But…

Here comes Question #2: Will these measures decrease the price of vehicle exploitation? In this case, we have to see each of the suggested measures one by one… but we have no time…

Next! And here comes the plan, meaning plan =budget.

The news is that there is the Clean Fleets Partnership, driven not by government, but by business and “more companies are going to be switching to electric and alternative vehicles, too – not out of the goodness of their hearts, but because it’s good for their bottom lines”. No doubt on that last point!

So to put it right, government will spend some taxpayer's money on the new fleet… and companies will do the same thing at the expense which is yet to be calculated and billed…

And as a general conclusion, this program is supposed to create new jobs!

So basically and indeed, we may forget about all that beginning with trendy words... approve this nice Clean Fleets Partnership and hope to find the real thing in the blueprint or in a further statement… How are we going to face the energy security problem? How to lighten the energy budget burden for families and businesses?